Douban Time is positioned as a knowledge payment function module of Douban APP, so the user group must be the target user group of Douban itself.
Douban itself is positioned as an Buy email list interest-based community product for book, video, and audio. It mainly uses books, movies, music, and Douban groups as the main functional modules. The current main user groups on Douban also focus on life interests.
product tone
Douban is positioned as a small and fresh product of literature and art, but as it is familiar to the public, it is inevitable to be infected by the temperament of the public. However, Douban itself has not changed its original intention, and continues to develop according to the original temperament of the product. , which may be one of the reasons why the product has been tepid.
Therefore, based on the tonality of Douban itself, the knowledge-based payment products made by Douban will not be as comprehensive and comprehensive as Zhihu and Get. On the contrary, they are mainly based on literary and fresh knowledge-based payment products, which are currently online through Douban Time. The type and content of knowledge products can also be verified.
product form
The current mainstream dissemination method of knowledge payment products is to display knowledge through periodic updates, audio, and graphics. Then Douban Time, as a "junior" who pays for knowledge, also draws on the practice of the industry's leading players, and "sells" knowledge products through audio, graphics and text.
