It is now up to retailers to respond Phone Number Database more to changing consumer behavior by applying these technological developments. That means gaining more insight into buyer behavior to create the personalized Phone Number Database customer experience that is needed. Get to know your buyers and offer the desired buying experience Companies still have too little knowledge of their (potential) buyers. Recent studies (pdf) have shown that improved interaction between the consumer and shopper assistant is the main driver for increased spending. 83 percent of consumers indicate that they need some form of support during the online shopping journey.
Research from Google (pdf) also Phone Number Database shows that 84 percent of these smartphone shoppers use their phone to shop while in a store. As a retailer, it is therefore even more important to connect to that online journey: the customer is even willing to pay for this customer experience. But what if you have no insight into this Phone Number Database customer's online journey? Google Research Photo: Think With Google Collect data from internal and external sources It is important to map the behavior of this multichannel consumer, in order to offer the desired buying experience.
As a retailer, you naturally want to Phone Number Database be present in the places where your target group is active. There are often various internal data sources available at the company itself, which contain a lot of useful behavioral Phone Number Database information. These can be sources such as sales data, customer data, reading behavior of customers, but also concrete contact moments and results of previous campaigns. Together, these data already form a (historical) picture of both the customer and his or her behaviour.