It reveals that in the process of the rapid development of the Chinese market, the independent choice of some brands under the short-term dividends generated, often in these uncertain winds, it is easy to give birth to great brands. In fact, no matter what kind of dividend, the ultimate purpose of the brand is to realize commercialization through the acquisition of traffic. The only difference lies in the difficulty of acquiring traffic and the sustainability and influence of the right to speak.
This can be well verified from today's various circle marketing, the most obvious is the rice circle marketing, making full use of traffic stars to realize cash flow. In fact, this logic is essentially no different from those Internet celebrity brands that Fax List pursue traffic and irrational brands that are chasing hot spots. The secret to leveraging traffic and voice: event marketing! But in recent years, you will find that the life cycle of traffic stars, Internet celebrity brands, and even a hot spot is rapidly shortening, which shows the degree of involution. In order to fight involution and gain enough exposure when the traffic is extremely scattered, brands are also racking their brains.
For example, rich Internet celebrity brands or new consumption tracks directly adopt the hard investment model, and large and medium-sized brands are eager to try. Small and medium-sized enterprises and even traditional enterprises are in a dilemma, but no matter what level or type of brand, they are anxious about traffic. Is there no particularly good winning formula for brands in today's extremely evolutionary traffic? In fact, from a higher latitude, this problem is not difficult to solve, the logic is very simple, and there is no traffic to create traffic.