The ultimate guide to drip campaigns Published: 2020-12-19 Email newsletters are an ideal way to keep subscribers in the loop on your company's latest developments. But there are some that have major drawbacks... New subscribers will only see the latest email announcements, not older emails you've sent. This is where the drip campaign comes into play. Drip campaigns are one of the easiest ways to increase sales for your business. Drip campaigns are also known as automated email campaigns, lifecycle emails, autoresponders, and marketing automation.
An effective marketing whatsapp database strategy that sends pre-written messages, aka “drips”, to prospects and customers over a specific period of time. Two things distinguish drip campaigns from other types of database marketing: Message timing has course and arrival set Automatic messages are released to specific subscribers depending on their status and actions. Email marketing is the modus operandi for most drip campaigns, but other types of media can also be used. Research shows that running drip campaigns on segmented listings can increase a company's revenue by 18x and long-term nurturing leads can make 47% more purchases.
But the real magic of drip sequences is that they help build rapport with your audience. Instead of blowing everyone up with the same campaign, place subscribers in different funnels to reward your best customers, educate prospects, welcome new customers, or share specific content. You can advertise and run campaigns. It feels more personalized because it's more relevant. This post covers several different types of drip content you can create. Learn how to create a campaign strategy, choose the type of content to send (so you can actually get responses and engagement from your list), and more.