You need to get all of your stakeholders on board. One of the keys to effective account-based marketing is consistency. You need to provide a consistent experience and message from the first encounter through to when a prospect becomes a client. To do that, though, marketing and sales have to understand the overall vision and how they fit into that vision. Consider the following: Which accounts will you be targeting? How will you be reaching out to those accounts? What assets need to be created? What is your core selling proposition? How are you differentiating your business from the competition?
What resources and budget are being allocated Whatsapp Database to your ABM strategy? Who is in charge of what? How will success be measured? If you don’t have internal alignment around your strategy, it will quickly devolve into a mishmash of disjointed marketing and cold outreach from the sales team. So, before you dive into any aspect of your strategy, make sure that you actually have a strategy that all of your key stakeholders have bought into. Otherwise, you’ll put a ton of time and effort inand get nothing back out. 2. IDENTIFY ROLES Once you have buy-in from all of your key stakeholders, you’ll need to decide who is doing what.
This is going to take a lot of work, so you need to have clear roles and priorities for everyone. At a minimum, you’ll want to choose one marketer and sales rep who is taking point on this strategy. You may decide to split things up more than that, but ABM is all about meeting specific client needs, so you need a couple of people who are calling the shots and making sure that everything stays consistent and on point. Your marketing leader will be in charge of creating and publishing content for each account.