The mobile revolution is underway. There's no question that smartphones and tablets improve our day-to-day routines, which is why we don't go very far without them. But as they change our lives, so too do they alter the way we do business. Mobile technology has changed the consumer world so much in the last decade that businesses are struggling to keep up with their customers. With more technological advancements on the horizon, forward-thinking businesses that keep an eye on the future will be the biggest winners. The only question is: will that be you? WSI World Blog - Whitepaper: The Future of Mobile Marketing Image 1 Hopefully, the answer is yes. Smartphone and tablet Photo Editing Services usage statistics are skyrocketing, so there isn't much of a choice. You either learn about the future of mobile marketing and adapt or you ignore it and get left behind. Don't say we didn't warn you! But don't worry, we're not just here to warn you. We're going to back it up with a full whitepaper's worth of support. Allow us to present a resource we hope will make your life just a little bit easier: Mobile Marketing: What Does The Future Hold? WSI World Blog - : The Future of Mobile Marketing Image 2 The future is coming, faster and more different than you realize. It's important to keep tabs on what's coming down the technology pipeline, but that's easier said than done. This is why you need to get full access to our Mobile Marketing: What Does The Future Hold? whitepaper. We take you through a number of potential scenarios for the future of mobile marketing and, more significantly, give you a rundown of what they mean for your business. When it comes to your customers, you can't sit back and wait for the best way to connect with them, you need to be proactive and predictive with your strategies. What's Inside The Truth of Fiction: the future has been depicted by a countless number of movies, but Spike Jonze's Her realistically portrays themes and concepts that our society may one day face. Sometimes, there's truth in even the most fictional of stories, and we tell you why Her rings true for us. What You Can Do: when you are overwhelmed by a task - as some businesses are with mobile marketing - it's hard to know where to start. But our whitepaper outlines some things you can do to prepare for the future, whatever it may hold!

It's 2015 and personalization is on everybody's mind. For consumers, it's about products and services that cater to an exact need, as if they were created specifically for an individual. The flip side is that the onus for developing these personalized items is on brands and businesses that are already battling it out for consumer attention. The good news is that as advanced as personalization is in some areas (targeted ads based on interests and online behaviour), it's still in its infancy in other, equally important ways. For example, when I first bought somebody a bottle of Coke with their name on the logo, it was kinda cool. And while I don't doubt that the campaign was a huge, global success, how much effort did it really take on Coke's part? Is the fact that they replaced their logo with some text true personalization or just a gimmick? If it sounds like I'm saying the Share-A-Coke thing is both brilliant and only fractionally personalized, that's because it's exactly what I'm saying. So that's why for our latest infoGIF (a new creation from our amazing design team) we came up with some stats and facts to show you just how up close and personal your customers want you to get! Last year, we talked about personalization in our discussion of Spike Jonze's film Her as it relates to the future of mobile marketing. In the movie, the products Philippines Photo Editor and services depicted are created to get to know their owners in a matter of seconds (and to then assist them in the day-to-day activities). More recently, Dan Monaghan brought up Minority Report and the all-access data pass we give to apps and devices when we talked to him during the first episode of the Digital Insider Podcast Series. Both of these topics adopted a somewhat negative perspective on how personal technology is becoming (albeit in part due to the heavy conclusions drawn by both films). Overall, this stands in contrast to what we found when we jumped into data on the results of personalization, which is that consumers actually appreciate when marketers use their data correctly. And it makes sense. After all, when was the last time you got mad at Netflix for suggesting a totally awesome movie that you'd never even heard of? When you consider how helpful and efficient personalized marketing is for consumers, it's no surprise that studies have shown 1:1 campaigns beat out static campaigns in an overwhelming fashion. Think about the places you go during your weekly routine, like your favorite coffee shop, local grocery store or the gas station near your house. Do you see the same employees over and over? Have they tuned into your regular habits (the drink you order or the fact that you always buy a lottery ticket with your gas)? These small but meaningful human connections that occur in our daily lives are the kind of personalizations that smart marketers are making in their digital campaigns.