Jan 19, 2022
In Wellness Forum
Season two of TopRank Marketing’s video podcast series, “Break Free B2B,” has come to a close. We had the opportunity to interview some of the smartest B2B marketers in the industry, to find out how they’re breaking the mold and reinventing the role and function of the marketing department in B2B organizations. The series covered three key themes: Reinvigorating Scalable, Global ABM Creating Online and Offline Experiences that Inspire Reinventing B2B Marketing and How Success is Measured One consistent message among all ten interviews is that it’s time to shake things up. B2B marketing doesn’t need more of the same. These experts are well aware of that fact. Simply repeating tactics that have ‘always been done’ and are considered industry standards is no longer enough. It’s time to push the envelope, find a way to scale your ABM program, inspire 工作职能邮件数据库 your prospects with experiences, and continue to evolve how you approach marketing and measurement. One way to break free and improve upon traditional tactics is to work with — and learn from — folks who are influential in your industry. Incorporating influencers into your ongoing marketing strategy can enable you to break free from tradition and create something that reaches and inspires your audience. As our CEO, Lee Odden, says “Focusing on accounts with the biggest revenue potential requires every competitive advantage. But ABM alone is not enough to break through to distracted and distrustful decision makers. To connect with accounts more effectively, B2B marketers are increasingly adopting influencer marketing to build trust, reach and engagement.” To help you break free, we’ve pulled out some of the top highlights from this season, but you can see the full series on YouTube or on the season two page of the TopRank Marketing blog.